A URL is known as a web address, specifying a resource’s location on the internet. It also specified how to retrieve that source, also known as the protocol. SEO-friendly URLs are the URLs which are designed to meet the needs of the users and the searchers. URL SEO is optimizing your URLs according to the best practices of SEO. You can also prefer to digital marketing agency for SEO.
Following are the ways of creating SEO-Friendly URLs-
- Start with your page title.
Most page titles make perfectly optimized URLs with a little bit of modification. A page title is a short webpage description that appears at the very top of a browser window. It is also known as the title tag, an essential element of an optimized SEO page. Your page title should also be long enough to entice your readers. However, it should also be short and sufficient to clarify the meaning and purpose to both the users and the search engines.
- Remove all the special characters.
It is essential to remove all the special characters while creating a URL. A backlash or a square bracket is a unique character which is unsafe and doesn’t belong in the URLs. You should remove these special characters for many apparent reasons. You should also remove other special characters, such as commas or semicolons.
When you want to update or edit the numbers of existing URLs for the web pages, you must redirect the old URLs to the new ones to keep them up to date. You should remove the numbers in URLs to prevent all kinds of problems that you encounter in future.
All the unique characters and symbols belong to the unsafe zone of SEO practices, as they can cause the broken linking problem. Special characters make the URLs harder for users and search engines to read. Thus, you should remove all the special characters from your URLs.
- Customize URLs according to your content.
All SEO-friendly URLs should give information about the content of relevant pages, so you should not use random numbers and characters in the URLs. Instead, you should use content-related keywords to make your URLs more SEO-friendly. You should always remember that each page on your website has a specific purpose and a target group. It would be best if you edited URLs to give an idea about your page.
- Use only relevant keywords.
All the SEO-friendly URLs should contain at least 1-3 keywords that should also be in the title and the Meta description of the relevant page to emphasize the topic for both the users and the search engines. You should also not use unnecessary keywords to rank for the different search queries, as the search engines can consider your page as spam. You should mostly use the relevant keywords related to the topic and the target group of the page.
- Use only a short and simple URL.
URL optimization is very important and it aims to create readable and less confusing URL structure to enhance user experience. Keep all your URLs short and simple for both the users and the search engines for increasing comprehensibility.
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- Do not use stop words.
You should not use stop words such as and, or to, as they are generally filtered and ignored by the search engines. They also make URLs longer and more complicated to read. If you want to have the SEO-compatible URLs, you should remove those words to minimize all the redundancies in the URLs as they look clearer and better by deleting the stop words.
- Use lowercase letters.
URLs are case-sensitive after the domain name and the uppercase letters may cause a problem. These problems can be 404 pages or the duplicate content. Thus, you should use the lowercase letters in your SEO URLs to avoid unwanted issues with URLs.
- Add keyword modifiers.
Using an exact-match keyword modifier for your URL makes sense, but not always. Sometimes, you might think that it lacks descriptiveness and a simple way to solve this is by adding keyword modifiers. The keyword modifiers are related words that add context to your URL. You can also find them in the organic keywords report.
- Choose a top-level domain.
It is very important to choose a top-level domain for your website. There are many determinants for a website’s ranking. However, a top-level domain is one of the best things to consider. You should buy a new website name with a proper domain extension. There are many extensions such as gov, Edu and com. Although, the most widespread and the most used one by marketers is ‘com’. Choosing a perfect domain extension for your website is not very easy. You should be very careful while doing this.
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- Keep the URL short.
For optimizing the website rankings on the SERP, you should consider the URL length. Short URLs perform better than longer ones on search engines. A short URL is more appealing than a long URL. It also assists users in typing and further enriches the user experience and also increases the CTR. From a user experience perspective, the long URLs are more complicated, messy and even hard to remember.
- Avoid complete blog titles as your URL.
The main reason to avoid having blog titles as your URL is because it can take unnecessary characters and long blog titles result in long URLs. Hence, you should optimize your URL by removing stop words and choosing a relevant focus keyword related to that web page. You should not add irrelevant keywords.
- Add canonical tags.
It is very important to use canonical tags. Adding a canonical tag to the web page tells the search engines about the original copy of the URL webpage. Canonical tags solve duplicate content issues on multiple URLs.