Modern-day companies or corporations have started to implement advanced biometric face verification systems, which help them keep an eye on the identities of their customers or users. Moreover, with the help of artificial intelligence, these systems enhance organizations’ capabilities to convert facial characteristics into templates to compare backups and previously stored facial data.
Face recognition now uses a 3D face identification system that removes the requirement of carrying physical or old ID cards and other government-generated documentation, such as driving licenses to establish their identity. Face verification solution is gaining more popularity due to their reliability and effectiveness.
Face Liveness Verification – An Overview
Liveness authentication is a face scan identity solution or technique that increases the efficiency of a system to determine whether a fingerprint, palm print, retina scan, or face biometric is fake or not. Furthermore, it is becoming essential for organizations around the globe to meet the demand for reliable, error-free, and accurate verification processes.
A system that can also handle future cyber activities is one of the significant needs for the industry today. Fraudsters are now becoming exceptionally dangerous to the world. In essence, biometric face verification is a system that eliminates the chance of spoofing attacks.
4 Advantages of Face Identification System
As the world is moving towards digital and online systems, the rate of cyberattacks has also increased significantly. Users cannot secure their accounts with traditional, old, and lengthy passwords or pin codes. Moreover, these are one of the easiest methods to crack and are always susceptible. Hence, companies or businesses must improve security and sensitivity to avoid these errors.
Digital face authentication will always be helpful in these circumstances. Customers with no error in details or information must undergo digital face liveness verification to access the system. Moreover, it will provide security to corporations dealing with vast amounts of sensitive data.
Gaining Customer Trust
Though online platforms are taking over every , stilly. Still, customers prefer buying stuff from the offline market. Currently, customers only look for their desired products online. But their confidence in digitization is regularly increasing. Moreover, e-commerce platforms ensure compliance with KYC and AML, making them purchase things from an online source, saving their precious time.
Furthermore, these systems provide customers with an enhanced and personalized experience. A facial recognition system based on artificial intelligence keeps a record of the preferences of returning customers. It also suggests products based on their previous purchases. Therefore, utilizing online biometric face verification technology is a fantastic method for improving and establishing a solid reputation in the industry.
Instant Transactions and Payments
Facial recognition systems have changed many things and helped online payment processes. Both start-ups and large companies are trying their best to enhance the experience of their customers with the utilization of a class-leading face verification system.
Liveness detection is also beneficial in increasing the overall speed of user authentication and removes the need to remember passwords or pin codes. These procedures make companies more efficient in saving confidential records like credit/debit card details and passwords from customers.
How is Face Identification System Used?
This advanced verification technology is used for a variety of purposes. For example,
This technology is now being used in various smartphones such as iPhones, using face and liveness verification to unlock and enter the device. Moreover, it allows users to protect their personal and essential data even if the device gets stolen. Apple has claimed that there is only about a one in 1 million chance of a random face unlocking their iPhones.
Searching for Missing Persons
Presentation Attack Detection software can find missing persons and human trafficking victims. Moreover, it will also increase the efficiency and intelligence of law enforcement after adding these victims to their database. This system will alert these departments as soon as they identify or recognize them, regardless of their location.
Better Retail Experiences
These authentication systems improve the overall customer retail experience. The placement of kiosks in stores will provide suggestions for products. Face pay is a technique that allows customers to skip long checkout lines.
Reducing Retail Crime
Face liveness verification is well-optimized and capable of detecting known shoplifters, criminals, or people having a fraud history entering malls and stores. Their pictures are compared to large databases or criminal records so that security professionals can monitor their activities while these shoppers are in the store.
Spoofing attacks are one of the main reasons causing industries to opt for AI and ML-driven selfie verification systems. These systems give real-time and 100% accurate outcomes and discourage crooks/scammers from exploiting companies’ security protocols. Hence, a face verification solution is a must to eliminate fraud and other illegal activities.