Diageo launches real Tres Comas Tequila based on ‘Silicon Valley’ joke.

Estimated read time 3 min read

Welcome to our comprehensive guide to Tres Comas tequila by Diageo. In this article, we will explore the history, production, taste profile, and serving suggestions for this premium tequila. Tres Comas tequila was inspired by the popular Silicon Valley TV series, where a billionaire investor jokingly mentioned that he only drinks tequila that costs over $1 billion. Diageo, one of the largest alcohol producers in the world, decided to make this joke a reality by launching Tres Comas tequila. Let’s dive deeper into the world of Tres Comas tequila and see what makes it so special.


Diageo has a long history of producing high-quality spirits, including Johnnie Walker, Smirnoff, and Guinness. They saw an opportunity to create a premium tequila brand that would appeal to affluent consumers who appreciate luxury products. Tres Comas tequila was launched in 2019, and it quickly gained a following among tequila enthusiasts and collectors. The name “Tres Comas” means three commas, which refers to the billionaire status symbol of having a net worth over $1 billion.


Tres Comas tequila is made from 100% blue agave, which is grown in the Jalisco region of Mexico. The agave is harvested by hand and roasted in traditional brick ovens for up to 72 hours, which gives the tequila its distinctive flavor profile. The roasted agave is then crushed and the juice is fermented for several days. The fermented juice is then distilled in copper stills to produce a clear, high-proof tequila. The tequila is then aged in oak barrels for at least three years, which gives it a smooth, complex flavor profile.

Tasting Notes:

Tres Comas tequila has a rich, golden color and a complex aroma of vanilla, caramel, and oak. On the palate, it is smooth and silky, with notes of cooked agave, cinnamon, and dried fruit. The finish is long and warming, with a hint of black pepper and tobacco. Tres Comas tequila is best enjoyed neat or on the rocks, and it pairs well with spicy Mexican dishes, grilled meats, and dark chocolate.


In conclusion, Tres Comas tequila by Diageo is a premium tequila brand that offers a unique taste experience. The combination of traditional production methods, high-quality ingredients, and expert aging techniques produces a tequila that is smooth, complex, and rich in flavor. Whether you are a tequila connoisseur or a casual drinker, Tres Comas tequila is a great choice for anyone who appreciates luxury spirits. So next time you are looking for a high-end tequila to impress your friends or colleagues, give Tres Comas a try and experience the taste of billionaire luxury.

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